Are you making this common mistake in regular giving?
You’ve slaved over your tax or Christmas appeal, with multiple segments, variable asks and different inserts and envelopes for each group. Then you have the bright idea of adding a regular giving conversion version of your pack to your mailout. Easy right? Wrong. As a copywriter I’ve been asked numerous times to ‘modify’ an appeal […]
Why you should set your direct mail fundraising letters in a serif font
One of my persistent bugbears in direct mail is the use of a sans serif font in letters and brochures. Why? Because the evidence is that serif fonts are much easier to read and understand – and surely that’s what we want people who get our communications to do. If you’re not familiar with typefaces, […]
