Are you giving your regular giving prospects enough reason to donate?

Woman with shoulder length dark hair reading letter and looking concerned

I was just reading the results of one of NextAfter’s test regular giving emails. (If you’re not a NextAfter subscriber, and you’re interested in testing, I highly recommend it.) Their hypothesis for this test was that prospective donors would be more motivated to give when they understood why monthly giving is valuable. In one of […]

“Just a few words … can double giving and bolster wellbeing…”

According to a new report on Relationship Fundraising 3.0 by Adrian Sergeant, Jen Shang and Kathryn Edworthy, specifically identifying and developing a more communal and loving model of donor relationships generates both more income for the charity and a greater sense of connectedness and wellbeing for the donor. So what is Relationship Fundraising 3.0? The […]

Are you making this common mistake in regular giving?

Fundraising - Regular Giving Mistakes

You’ve slaved over your tax or Christmas appeal, with multiple segments, variable asks and different inserts and envelopes for each group. Then you have the bright idea of adding a regular giving conversion version of your pack to your mailout. Easy right? Wrong. As a copywriter I’ve been asked numerous times to ‘modify’ an appeal […]

Why you should set your direct mail fundraising letters in a serif font

Why you should set your direct mail fundraising letters in a serif font

One of my persistent bugbears in direct mail is the use of a sans serif font in letters and brochures. Why? Because the evidence is that serif fonts are much easier to read and understand – and surely that’s what we want people who get our communications to do. If you’re not familiar with typefaces, […]

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