Opinions and news from the world of fundraising

Fundraising - Regular Giving Mistakes

Are you making this common mistake in regular giving?

You’ve slaved over your tax or Christmas appeal, with multiple segments, variable asks and different inserts and envelopes for each group. Then you have the bright idea of adding a regular giving conversion version of your pack to your mailout. Easy right? Wrong. As a copywriter I’ve been asked numerous times to ‘modify’ an appeal for regular

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