Opinions and news from the world of fundraising

“Just a few words … can double giving and bolster wellbeing…”

According to a new report on Relationship Fundraising 3.0 by Adrian Sergeant, Jen Shang and Kathryn Edworthy, specifically identifying and developing a more communal and loving model of donor relationships generates both more income for the charity and a greater sense of connectedness and wellbeing for the donor. So what is Relationship Fundraising 3.0? The authors argue

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Fundraising - Regular Giving Mistakes

Are you making this common mistake in regular giving?

You’ve slaved over your tax or Christmas appeal, with multiple segments, variable asks and different inserts and envelopes for each group. Then you have the bright idea of adding a regular giving conversion version of your pack to your mailout. Easy right? Wrong. As a copywriter I’ve been asked numerous times to ‘modify’ an appeal for regular

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