Cancer Council NSW

The John Wood Bequest Letter

Cancer Council NSW

When Cancer Council NSW wanted to develop its bequest program it sought to develop a control pack for acquisition that would resonate with donors.

Actor John Wood was starring in the TV show ‘Blue Heelers’ and we decided he was a great match for the Cancer Council’s demographic at that time.

The pack was in use with various offers for close to 15 years and has become a classic of the Australian fundraising direct mail scene. For many years it was Cancer Council NSW’s key acquisition tool for gifts in wills.

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