The Florey Institute for Medical Research

Gifts in wills

The Florey Institute for Medical Research

When the Florey Institute for Medical Research came to Red Letter Fundraising for help with their gifts in wills program, they needed collateral to send to people inquiring about including gifts in their wills.

As a prestigious medical organisation they wanted materials that had a sophisticated, slightly scientific feel about them but that were also very accessible and easy to read.

A beautiful folder was designed into which went a booklet and any other collateral it was appropriate to send to people inquiring about bequest.

The language of the report was simple and inspiring and very focused on the power of the donor to make a difference in the future with only three simple steps.

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